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INDIA MAKES HERSELF HEARD! |
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And here's what it sounds like:
Vrooom! Vroooom! Vrooooom!
I find this piece of news heartening: the sale of motorcycles to women in India jumped by about 40% in 2010. This is according to The Economic Times, which reports that for women under the age of 30, Yamaha, Honda and Royal Enfield motorcycles are the new icon of liberation. |
I am woman, hear me roar! |
Breathe in the heady fumes of liberation as you read these comments from Dermalogica’s distributor in India, Avni Amlani (Education Director), and Amruta Ramsubramaniam (Manager, Communications and Education). They read our February 14 post about women’s liberation in India, “PRETTY (FIERCE) IN PINK,” and have this to say: |
JW: What lessons does the women’s rights movement in rural India
offer to women in the industrialized West? |
AVNI & AMRUTA: Women’s liberation in rural India is ultimately a global celebration of Women across the globe! It gives every woman courage to surpass all the hardships (social, physical, mental) and victoriously stride towards achieving her dreams! |
There are many women in the Industrialized west who bear the brunt of domestic violence. However, there it is not as apparent as it is in India. Few feel it is acceptable, few others do not view it publicly because of a certain type of social stigma. Whatever it is – any kind of violence / injustice should not be accepted. And that’s what Indian women today are standing for – be it women from metros, or the smallest towns, be it postgraduates, or women who do not read and write – they all are coming on their own! |
Women of today are not going to tolerate just one day of love on Valentine’s Day, and the other 364 days of abuse and injustice. |
Today ‘s young Indian girls are agents of change, not just in India, but globally. Many are getting support from local bodies and government to complete their higher education. A great many are also turning into entrepreneurs. |
Today educated young women expect their husbands to share household responsibilities. In fact, many times, a woman is the sole breadwinner of the house! |
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Women have equal rights today – Educational, Political, Social, Moral. This reform envisages the entirety of “women’s liberation movement” as a whole.
It gives hope and courage to any modern western women who still is facing in discrimination / abuse in spite of the claim of modernity. (Bet there are many western women who are still ill-treated, or who are not reformed enough).
It also offers array of positive opportunities to the modern ladies – be it associating with women’s uplifting organizations, giving a hand-up to the women entrepreneurs, or just blogging about them to their group of friends! (Power of blogging cannot be stressed enough here!)
The modern Indian women is breaking barriers – she is a multi-tasker who juggles between her home and profession, and at the same time is deep-rooted in her Indian culture. She may look contemporary (wearing the most fashionable designer clothes, working at a senior level in the corporate world, party-hopping on weekends…etc.), but is still a traditional Indian at heart (taking care of her family, cooking for them, offering prayers…).
The confidence of modern Indian women is scintillating, invigorating and inspiring. There are brave stories of girls who have left their small hometowns and come to larger metros in search of their dreams. Many have succeeded, many are still trying, few have failed – but that does not stop these women from carving a niche for themselves. |
The ancient Indian practices of child-marriage, female infanticide, Sati (where a women used to be burnt alive upon her husband’s death) are now (thankfully) rare, and isolated to the more remote regions of our great country. Rural Indian women now claim their rights and have a say over everything – her life, her career choices, her sexuality…! |
Education has been a key factor for this reform. In India, women are achievers in almost all fields, and the entire nation (men included) are proud of their economic, political and social achievements. |
Today’s generation has witnessed roles being swapped. Men are helping their wives to do laundry or cook food! Women, on other hand, do not mind paying the electricity bills, driving the kids to school, or just enjoying a game of tennis!
Today, the Indian woman can “question” a situation. She is not someone who will sit back and accept injustice, in a state of discrimination and inequality. She will stand up on her own, voice her own opinion and “ASK.” And, as they say, “The power to question is the basis of human progress!”
Indian women are all about substance, intelligence and grit – not just a piece of desire for men. And they have so successfully and convincingly proved this.
There are so many great examples of real Indian women who have stood testimony of time and come out victorious – in real sense, they have broken the barriers!
Kiran Bedi was perhaps the first person who broke the myth that women cannot be police officers. Her courage, stamina, will power and responsibility won her accolades from all sectors. Her dedication to reform the police system in India and also her association with various social activities won her the Ramon Magsaysay Award.
Barkha Dutt is perhaps one of the greatest news and media personalities in India. Her keen news sense, courage, dedication have made her a known name in every nook and corner of the country. From the army barracks of Kashmir to the streets of India, her finesse and expertise in delivering news has made her stand above the crowd.
Indra Krishnamurthy Nooyi: Perhaps the main driving force behind the success of Pepsi in India, Indra Krishnamurthy Nooyi has climbed the ladder to become one of the world’s leading business personalities. Her strategies, decisions and managerial skills have made her the new business model of India.
In an article featured in the indianprogrammer.com called “The Phenomena of Indian Women IT Professionals,” the stereotype about programming is described as, “an obsessive, abstract, and introvert activity unsuitable for women.” However, several Indian women have proven this theory wrong. Approximately one-third of employees at Indian software companies
(source: http://www.chillibreeze.com/WomenWritersinIndia.asp)
Indian women are becoming increasingly visible and successful in the professional and public sphere. Whether it is Arundhati Roy, a Booker Prize Winner and a social activist, or Kiran Mazumdar Shaw, who became the wealthiest Indian woman after the initial public offering of her company, Biocon, they have all victoriously marked the arrival of Indian women professionals.
Categories: under my skin with jane wurwand, founder of dermalogica |
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I've known and worked with the fabulous Sharon Maxwell for 20 years. She works for Dermalogica as Regional Education Manager, based in the UK. Not long ago, she took a year's sabbatical to live and work in India, teaching and training women and children living in extreme poverty. She now travels and works extensively in India and other parts of Southeast Asia. Sharon has always been inspiring to me and our tribe, and she herself was inspired by our recent blog post on women's rights in India, "PRETTY (FIERCE) IN PINK" (February 14). |
Here's a comment from Sharon: |
"I have just returned from India. The Gulabi Gang is led by women from one of India's poorest communities and their main concern is to try and stop the injustice and corruption which is affecting the communities. One of their campaigns involved raiding the electricity power station to stop officials turning off the electricity until they had received sufficient bribes. I was staying with a friend and the electricity was being turned off at random times during the day with the premise that there was a shortage of power! |
I spent time with the youngsters growing up in the poor fisherman's village, and I have enormous admiration for their determination to pull themselves out of poverty. Oftentimes it is the girls that are taking responsibility for the entire family. One thing they learn almost by osmosis is that education is the route to a better life and freedom, so after school they relish the English and math's tuition that is offered by charities. When the parents try to get them to go to work at 14, they challenge this, and the support they get from sponsors for food can be the one reason they can succeed and continue their education. |
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I have been sponsoring one such girl for 6 years. She is now 17 and her sister is 21 years old. Her father is an alcoholic, and her mother wanted her elder sister to go to work to support the family, and not continue her studies. But the sister told the mother if she does not continue her education, the money would stop, so the mother allowed her to study. She is working toward getting her MCA (Masters of Computer Application). She is determined to succeed and make a better life for her family. |
The desire to do well is almost instinctive. I bought coloring books for the children and they carefully filled in the shapes, aiming for perfection and looking to me for affirmation and a "well done!" A simple coloring book brings so much joy and hope." |
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One day of education. A lifetime of knowledge. |
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| [For Professionals only] |
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| Did you know sensitivity is the biggest skin concern worldwide? More than half of your clients will report they have sensitive skin. |
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| Are you prepared to tackle their skin concerns? Sensitivity encompasses acne, rosacea, burning and stinging sensations. |
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| What do all these have in common? Inflammation. |
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| For the first time you will explore the root cause of inflammation that underlies so many skin conditions. |
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| This seminar will ensure that you understand the factors leading to skin sensitivity culminating in advice on handling client concerns about skin reactions. |
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| Featuring: |
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| Register today! |
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| When: |
Delhi – 22nd February 2011
Intercontinental Eros, Nehru Place |
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Mumbai – 24th February 2011
Hotel Novotel, Juhu |
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Time: 10 am – 2 pm
Fee: Early Bird Offer: Rs. 750/- or Rs 1000/- after 15th February 2011 |
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| R.S.V.P: Meera / Thresia on info@nytecinternational.com / 022 26615805/06 |
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behind the scenes at the 2010 CMAs! |
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| Singer and actress Reba McEntire knows country – and when it was time to look her best on last night’s Country Music Awards, trusted make-up artist Brett Freedman of VanityMark Cosmetics prepped her skin with Dermalogica. |
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| “To keep Reba’s skin looking dewy, I mix a touch of Demalogica’s Active Moist oil-free moisturizer in with her foundation. It’s so sheer yet keeps her skin looking luminous under the hot lights.” |
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| Taken last night at the CMAs, this pic shows Brett’s tip in action! |
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Dermalogica India is hiring! |
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| Job Id 001 |
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| Job Title: Skincare Therapists (M/F) |
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| Description: |
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| Looking for confident trained therapists with experience in skin treatments for Dermalogica Flagship Store, Mumbai
Extensive training in product and treatment knowledge will be provided.
Package is dependent on experience and will be discussed at the interview. |
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| Please forward your resume to Hinaa - hina@nytecinternational.com |
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| Job Id 002 |
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| Job Title: Educational Trainer for North India |
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| Description: |
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Looking for a qualified and experienced trainer who can conduct Dermalogica Classes in the Delhi and Northern Region.
Extensive training and support will be provided. Package will be discussed once candidates are shortlisted for an interview. |
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| Please forward your resume to Hinaa - hina@nytecinternational.com |
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lights, camera, skin care! |
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Emmy-nominated Hollywood make-up artist STEPHANIE MASSIE is currently working on the set of the ABC hit comedy, “Modern Family.” Here’s what she has to say about healthy skin, showbiz, and Dermalogica:
DERMALOGICA ON SET:
STEPHANIE SAYS: I started using Dermalogica on a film I was working on about 10 years ago. It’s been a great product that has remained an industry favorite on every show I work on.
Active Moist is probably the product I use the most from Dermalogica because everyone can use it. It is such a mild moisturizer that quickly absorbs into the skin, so the foundation goes on beautifully.
Another favorite is the Skin Purifying Wipes. If the actors are in a hurry, I just reach for the wipes and off they go. The AGE Smart Antioxidant HydraMist is so nice for a quick refreshing spray. It’s great after you take off the make-up, or as a quick refresher before the make-up is touched up.
I actually had one of our main actresses on our show recently ask for moisturizer. She was going for the Le Mer, then she spotted the Active Moist and grabbed that instead. I thought that spoke volumes about Dermalogica. |
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MAKING A CLEAN GETAWAY:
STEPHANIE SAYS: In our make-up room we have a skin care station where we have various cleansers and other facial products. Some of our favorites and the actor favorites include Essential Cleansing Solution and Special Cleansing Gel. With the hot towel warmer and the Dermalogica cleansing products, I’m assured that the actors will walk away with clean skin that won’t be irritated.
ALWAYS CAMERA-READY:
STEPHANIE SAYS: One of my greatest fears as a make-up artist for film, TV and print is that I might use a product on a client that will make them have a bad reaction or breakout. With Dermalogica, I have peace of mind that that will never happen, because the products are so mild yet so effective.
As far as skin challenges go, I work with an actor that has extremely dry skin, who needed a little more moisture than the Active Moist could provide. I tried the Super Rich Repair and was extremely happy with it — and so was he.
WHAT LIES BENEATH:
STEPHANIE SAYS: The relationship between skin care and make-up is important because cleansing your skin with products that are mild and pure on a daily basis is going to give your skin a healthy glow underneath make-up.
Make-up on-camera differs from everyday make-up because it’s usually a little bit heavier in consistency, has to be layered to make it last longer, and must be able to withstand multiple touch-ups throughout the day.
To make your everyday make up look better, start with a sheer foundation in the center of your face and work towards the outside. Go back over the areas that need more coverage a second time. Don’t feel the need to put on thick foundation everywhere. Most people don’t need as much coverage as they give themselves. Seeing healthy beautiful natural skin that glows underneath the make-up is more appealing than seeing a face covered in too much make-up.
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Dermalogica is a winner at Elle India Beauty Awards 2010!! |
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This year, the Elle India Beauty Awards got BIGGER & BETTER!! Global Experts were called in – the editors & beauty editors of all 42 International Editions of Elle!
Elle India Beauty Awards 2010 celebrates Dermalogica's Daily Microfoliant in the scrub category!! One more addition to the Dermalogica’s ever increasing Award Galore! |
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Category: Scrubs
VERDICT: Polish it up. One word: Exfoliate; & with Dermalogica Daily Microfoliant you'll want to! An innovative mix of bearberry, grapefruit and licorice, it brightens up dull-looking skin! |
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| Know more about this award winning product |
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Dermalogica wins @ Vogue India Beauty Awards 2010 |
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Dermalogica has bagged 2 more prestigious awards in its Indian Awards Galore!
The recent double-win at Vogue India Beauty Awards has only proved that Dermalogica is a sought-after brand amongst the editors, consumers, celebs & industry experts!
Priya Tanna, Editor Vogue India, said, "As a magazine that influences the style choices of so many women, our responsibility does not just stop at bringing the catwalks into their closets. We also want to bring the best to their make-up bags. And so, the vision that brought the first Vogue Beauty Awards to life was simple—to grant the same focus and recognition to the best in beauty, as we do to the best in fashion in India and across the world. With these awards, we are extending our authority to beauty as we do with fashion."
With over a 1000 products at the Conde Nast India office, the experts from the industry casted their vote and the results - 583 short listed products, 11 expert judges, three weeks of judging, 8 categories and 79 winners.
Dermalogica is proud to have won in two prestigious categories:
- BEST OF SKINCARE:
Cleanser: Dermalogica Ultra Calming Cleanser
Learn more about this award-winning product!
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- BEST OF ANTI-AGEING:
Mask: Dermalogica AGE SmartTM MultiVitamin Power Recovery Masque
Learn more about this award-winning product!
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| It takes a brave star to let the likes of Us Weekly peek inside her purse! When Amy Ryan (The Office, and currently on the set of Win Win) let editors dig through her bag, they found MultiVitamin Hand and Nail Treatment –– this busy starlet always has time to condition and smooth with this AGE Smart® favorite. |
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changing the face of skin health |
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Over 100 Dermalogica tribe members from over 50 countries met in San Francisco August 17 through 20 for the 19th annual Distributor Head Meeting! This amazing three-day experience includes plenty of bonding through the Dermalogica brand. Presentations from Dermalogica Founder Jane Wurwand and the Dermalogica marketing team got the international tribe inspired to change skin care and empower women like never before.
Stay tuned for more details on how you can help Dermalogica empower women! |
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| Over 100 Dermalogica tribe members from over 50 countries met in San Francisco |
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ELLE INDIA GLOBAL BEAUTY AWARDS 2010 is here! |
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| Dermalogica is nominated in 12 categories of the ELLE INDIA GLOBAL BEAUTY AWARDS 2010!! |
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| Here are the Dermalogica nominees |
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- ANTI AGEING SERUM - Dermalogica Age Smart Map 15 Regenerator
- ANTI-AGEING DAY/NIGHT CREAM - Dermalogica AGE Smart MultiVitamin Power Firm
- LIGHTENING & BRIGHTENING SERUM - Dermalogica ChromaWhite TRx C-12 Concentrate
- LIGHTENING & BRIGHTENING DAY/NIGHT CREAM - Dermalogica ChromaWhite TRx Pure Light SPF 30
- CLEANSERS & SCRUBS - Dermalogica Daily Microfoliant
- MOISTURISERS - Dermalogica Active Moist
- EYE CARE - Dermalogica Total Eye Care SPF 15
- CONCEALERS & PRIMERS - Dermalogica Clearing Mattifier
- LIPSTICKS & GLOSSES - Dermalogica Clean Start Smart Mouth Lip Shine
- HANDS & FEET - Dermalogica MultiVitamin Hand & Nail Treatment
- SUNBLOCKS AND SUNCARE - Dermalogica Oil Free Matte Block SPF 20
- BODY CARE - LOTIONS AND SCRUBS - Dermalogica Body Hydrating Cream & Dermalogica Exfoliating Body Scrub
Vote for Dermalogica today! Spread on the message to your friends & colleagues.
CAST YOUR VOTE and you could WIN a surprise GIFT from ELLE. Join 42 international ELLE editors in the voting process! Hurry up, voting process ends on 31st August 2010.
ELLE INDIA GLOBAL BEAUTY AWARDS 2010 takes place on 8th October 2010.
Click on the link below & vote for us!!
http://www.ellenow.com/beauty_awards/form.php |
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giving a whole new meaning to "tenacious d" |
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Yeah, you hipsters out there know that’s the name of Jack Black’s band. But Dermalogica is truly the most tenacious “D” of them all, as evidenced by the actor/singer’s devotion to the brand.
On location in British Columbia, filming his upcoming movie release “The Big Year,” Jack Black made a “love” connection with Dermalogica through his makeup artist, Lisa Love. Jack’s fave’s include PreCleanse and Active Moist. He even visited Shifeon, a nearby Dermalogica account on Robson Street, to snap up his own skin care supplies. Now, that’s a pick of destiny. Rock on, Jack! |
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celebrating women’s empowerment! |
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Jane Wurwand, founder and owner of Dermalogica, was joined by Gossip Girl cast member Kelly Rutherford and over 400 Step Up Women’s Network members to celebrate and recognize the empowerment of women at the grand opening of Dermalogica Academy located in the heart of Chelsea, West Manhattan.
The Academy is the brand’s first undergraduate facility and the first learning institution of its kind within the professional skin care industry, offering skin therapists a comprehensive pre-licensing education, including training in every aspect of business, marketing and retailing, with an emphasis on mentoring and networking. Several more Academy locations are planned to open within the next five years. For more information visit www.dermalogicaacademy.com |
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Video Contest – Free Dermalogica for a year! |
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